Welcome to the WEST COAST Brazilian Jiu-Jitsu Association
Our goal is to help develop BJJ expertise regardless of the size or location of the gym and to help spread high quality BJJ instructions everywhere. We hope that this website will support this goal...
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Are You Sick And Tired Of Not Being Able to Train Like You Should? Are You Fed Up Of Not Earning The Money That You Want? Are You Finally Done With Going To A Job You Hate" You're not alone! All of our affiliates faced exactly these kinds of challenges every day...
If you are love Martial Arts and want to own your own successful Martial Arts club, then this might just be the most important website you have ever visited.
If you are a true Martial Artist, then you already know how much time, energy and commitment you have dedicated towards your training. Nothing in the world can replace the amount of time you put towards your training. Not only did you invested thousands of dollars towards your training, you also dedicated thousands of hours in travel, classes, seminars, studying videos, tournaments and more. That's why you are the perfect person to run your own Martial Arts school as an owner.
You may have already what it takes to teach classes, but do you have the skills, expertise and knowledge to successfully run your own Martial Arts gym?
Teaching is one thing. But running your own gym is a whole different ball game. You need to have business skills to run a business. Just because you know your sport and can teach a class, that doesn't necessarily mean you should go into business yourself if you don't have the skills required to run a successful gym. You may be a black belt at your Martial Arts but you are a white belt in business.
In the ten years that I have been successfully running my own 4 Martial Arts gyms I have seen Martial Artists invest a boatload of money by mortgaging their own house to the max, using all their life savings, cashing in their RRSP's, maxing out all their lines of credit and credit cards and even loan money from friends and relatives only to open up their own gym.
They are throwing together a quick website and expecting customers to flock through the doors from day one. But..that's not quite how it turns out. A couple of friends come in to show support, but actual paying customers are hard to find. Within a year,80% of these new business are out of business, and the owner is back on the internet now looking for a job.
Out of the 20% that survived the first year, 80% of them decided to close their doors in the next few years. And, what's worse, is that the last few that remain opened are struggling just to pay the bills, nevermind themselves. The truth is that only one out of a hundred Martial Arts gyms is actually making money and all the rest are turning into nightmare 80-hour-a-week-jobs for their owners, jobs they can never quite and businesses they can never sell.
Fortunately, there's a very simple, affordable, and effective way to fix this, allowing your Martial Arts business to be profitable and to build a solid reputation, and AVOID guaranteed disaster and bancruptcy:
My name is Don Whitefield and I am the founder of the West Coast Brazilian Jiu-Jitsu Association. For over 10 years, I've been teaching Martial Artists like yourself and now I can help you to save time and money by eliminating the growing pains of starting a new business from scratch.
I've run and owned 4 successful Martial Arts gyms and have currently 18 affiliated gyms and I have helped many Martial Artists to run their own profitable Martial Arts gyms.
Opening up your own gym can be very expensive, especially if you don't know what you are doing.There are so many things you need to get started including a name for your business, finding a location, negotiating your lease, designing a logo, website, business cards, social media sites, flyers, brochures and so on.
You'll need to know how to advertise and market your gym, where to buy equipment at wholesale prices, who to design all your own marketing materials, you'll need waivers, contracts, systems and so many other things that listing them all would easily overwhelm the average person to the point that they will quit before they ever started.
That's why Iím here to help. I have over 10 years experience running my gyms and helping my affiliate gyms and I know how to get all those things done cheaply, efficiently and best of all : done by others so you can focus on your club all of the time.
I've helped some of the largest, most successful Martial Arts Gyms in the area ó including Pure Martial Arts in Campbell River, Budo Martial Arts Burnaby and Ultra Force MMA in Richmond in becoming a part of the BJJ culture, where we all work and train as a team across Western Canada!
I've also earned a good deal of recognition within the local business community and nothing gives me more pleasure than helping another Martial Artist and helping the Martial Arts community grow. As Martial Artists, we are creating tremendous value to the world around us. That's why I want to help you become successful. I know EXACTLY what it takes to run a successful realistic Martial Arts club. Not only do I have 10 years experience, but I have also invested thousands and thousands of dollars and hours on my education so that I have the extensive knowledge on what I need to do, and how to do it. And now, I want to teach you.
Finally... ALL Of The Help, Advice, Strategies, And Training You NEED To Run A Successful Martial Arts Gym!
I'm looking to help a handful of very driven, positive and ambitious Martial Artists. I want to make one thing very clear. I only work with people who are willing to work hard, put in the hours, take advice and are open to coaching.
My time is valuable and I simply will not work with anyone that is lazy, closed minded, not willing to put in the work or is looking for the easy way out. If you are open minded enough to listen to advice and ask for help, then I will give you all I have and be your guide to make sure your new business flourishes.
Here's How I Can Help You With YOUR Business...
I offer a number of services designed for busy business owners who want to learn the ropes quickly and effectively by eliminating doing everything from scratch and making all the mistakes that could easily be avoided. I'll get to work for you, freeing up your time, and allowing you to focus on more important aspects of your business... like making money and attracting new customers!
My services include:
I will help you develop the right business and personal mindset to succeed in this business. You can learn any skill, and you can have any success... as long as you are willing to put in the hours and let go of your ego long enough to take a step back so you can actually learn how to be successful. If your mind is closed and you are not open to learning new things,then you are going to struggle. I am here to help you to get good fast. I will steer you in the right direction and I will be there to answer your questions, including :
 How to create an attractive brand name, logo and image.
 How to select the right space in the right location.
 How to launch successful new programs and create cost effective scheduling.
 How to deal with business partners.
 How to negotiate leases and equipment purchases.
 How to select the right employee and how to pay them and many more topics...
Once you have developed the proper mindset, I will help you with the right support. My job is to help you succeed and I care about your well being and getting you on the right track from day one. I'm going to give you all the information you need to get there. I know what works and I know what doesn't work. Running a successful Martial Arts club is a lot like preparing for a fight. Everything has it's place and time and it takes the right plan to make everything come together. Most club owners just experiment with anything they see, they "try" with this and dabble with that, copy others in hopes that whatever they are copying will work for them too. But that's not how it works. You need a solid system in place. Most gym owners don't have systems in place. They just "wing-it" and then they wonder why students don't stay and money isn't coming in. Don't fall victim to this strategy. Don't reinvent the wheel. Learn from someone who already knows and has everything you need to succeed. Here's what you get when you sign up with us :
  A complete operation manual that tells you what to do, and when to do it. (No more guessing).
  Course curriculums helping you to run well organized classes at all times. (No more dabbling in this and that).
 Complete sales procedures to help you sign up many students successfully. (No more stress and headaches of watching your potential customers go elsewhere).
 An annual marketing plan that tells you how and when to market your club. (No more spending money on stuff that just does not work).
 Ongoing support and information on the latest changes in the industry. (No more copying others).
Your success is our success. This means that we only get paid when you do. We are performance driven, that means, if you don't get paid, neither do we. That's why you'll know that we truly care about your success. We want you to be successful. I'll never ask you to pay any yearly or monthly association fee yourself. Our service is tied to our performance for your business. Only if you are signing up students we get paid - directly by the students who benefit directly too.
We currently have three clubs of our own serving Maple Ridge/Pitt Meadows, Port Coquitlam and Vancouver/Burnaby.
We have many clubs have joining our West Coast BJJ Association. Become one of our many successful associated clubs :
 Deep Cove BJJ, North Vancouver.
 Budo Mixed Martial Arts, North Burnaby.
 West Coast BJJ, Victoria.
 Heiho Dojo, Grand Prarie, Alberta.
 Isshindo Martial Arts, Cloverdale.
 Personal Best Martial Arts, Coquitlam.
 Princeton BJJ, Princeton.
 Pure Martial Arts, Campbell River.
 CJ Martial Arts, Nanaimo.
 Ultraforce MMA, North Richmond.
 West Coast BJJ, Red Creek, AB.
 Richmond Martial Arts, South Richmond.
 Unity Martial Arts, Vernon.
 Intrepid MMA, Salmon Arm.
Listen to what they say :
"Since 2011 we have welcomed Don Whitefield to our Grand Prairie school for several seminars & private lessons. I have had many instructors in my career, but very few teachers. Prof. Whitefield is one of those very gifted teachers that harbour both the abilities to perform, and to teach.
Furthermore, being an owner/operator myself in Northern Alberta, I appreciated him taking the time to travel to us, and help us advance in both our Brazilian Jiu-Jitsu program, and marketing / business strategy greatly.
I would highly recommend taking the opportunity to get to know Don and the West Coast team, as it has not only allowed us to meet another school representing high ethical standards and good student practices, but helped us grow our business in this industry immensely."
Laine A. Ingalls Owner of Heiho Dojo Grande Prairie, Alberta
My name is sensei Joe and I am the head instructor of UFK martial arts and i have been training at West Coast Martial Arts for about 4 1/2 years and have been an affiliate now for almost 2 years. I love training and rolling with the guys at West Coast. They are a very fun and positive group of people to train with.
Professor Don has been an amazing instructor and supporter to all of his students and I have learnt a lot from him over these few years. Thank you West Coast and Don Whitefield for being a great professor.
Joe Landingin, Owner of Ultraforce MMA Richmond, BC
"I have had the privilege to be affiliated with West Coast Jiu-Jitsu now for nearly 3 years. Access to over a thousand online video tutorials, in depth Jiu-Jitsu classes, seminars and international camps, cross training with all affiliates and the entire West Coast team has made my Jiu-Jitsu school confidently the best place to train in my area.
If you are on your own out there I highly recommend the West Coast team. You will experience true Jiu-Jitsu culture."
Scott Boudreau Multiple World Champion Co-Owner of Budo MMA Burnaby, BC
"I've been training with professor Don Whitefield & the West coast Martial arts team now for many years and Iíve enjoyed every moment. Professor Whitefield is always teaching updated material and helping me and my students improve our BJJ game.
This past November 2013 I had the honor of being promoted as one of the first 2 Black belts under Professor Whitefield. I have found a passion in Learning BJJ and I owe it all to Professor Whitfield and I look forward to many years training and learning with the West Coast Martial Arts Team. ."
Jodey Ingalls, Owner of Pure Martial Arts Campbell River, BC
I received my BJJ Brown Belt from Don in 2012. I competed at the IBJJF World NoGi Championships 2012 winning my division as well as the open weight division. Later that year I competed at the IBJJF World No GI Championships, in a younger age bracket, and won that division title. If it wasn't for Don at West Coast BJJ, I would not have been able to accomplish such goals. Don has always supported and encouraged everything we do at Intrepid MMA and I am grateful for his knowledge and advice. It's nice to have someone I can count on.
Rick Dubois Owner of Intrepid MMA Salmon Arm, BC
Benefits Of Affiliating With West Coast Brazilian Jiu-Jitsu Association.
When you join The West Coast Brazilian Jiu-Jitsu Association, you are in good hands. We will support you in many different ways, including connecting you with professional Brazilian Jiu-Jitsu instructors to help you run classes, responding to your individual needs, goals and interests... all while creating a respectful business relationship.
Many of my services can be customized to fit your individual business needs, as well as your budget.
As a business owner, you will get to decide which role you want us to play in your business and how much help or assistance you need. In the beginning you may need a lot of coaching and help as you start of building your business, and then once you are established and up and running, we will still be there for you as your grow your Martial Arts gym. Most of our associate clubs that are now already well established businesses still need our help in responding to the increase in popularity of BJJ and MMA.
"The West Coast Team has helped us to grow our business in this industry tremendously."~Laine Ingalls.
Some of our associate clubs have asked us to provide regular instructions, while others have us come in for Seminars and Promotions as part of the West Coast BJJ team, and all teams has profited from our business expertise! Let us help you and then watch your business grow faster than if you were to build it on your own. Besides you benefiting from our help as a Business owner, youíre students will also benefit tremendously when you become a West Coast Brazilian Jiu-Jitsu Association Club.
 Access to high quality instruction at their own club and all seminars.
 Membership in the 1,000 Jiu-Jitsu Technique video library.
 Access to multiple training locations.
 Team support in preparation and coaching at local and internationl tournaments.
 Being part of a very accomplished community of clubs that they can be proud of. When you join the West Coast Brazilian Jiu-Jitsu Association, you will be listed as, and become part of a very accomplished community of clubs that you can be proud of.
All clubs benefit from the association by instantly having credibility as well as advertising/ purchasing opportunities. All costs are shared keeping the expense to each club to a minimum.This allows every associated club to provide professional and affordable Martial Arts services to a constantly growing student base.
"The West Coast Team has helped us to growour business in this industry tremendously. Laine Ingalls."
Now, I know you might still have your doubts and that's ok. Let me give you 3 good reasons we can back up what we claim:
 We have the track record with many lonterm success stories that guarantee you our ongoing support!.
 We are the only Canadian association which gives you the skills as well as the mindset to be successful!.
 Our clubs and students are successful on a national and international level and so can yours!.
Here is a summary of the benefits you receive :
 You get one-on-one training and detailed support in with every aspect of running a Martial Arts business!.
 You will learn the latest techniques using the most efficient training methods!.
 You spend every second of your valuable time well learning how to do business!.
 You will have access to our online resounrces including thousands of videos!
 You will get proper business training and you get certified as a Martial Artist!
 You get support and advise whenever you need it.
 You can crosstrain at any one of our many clubs and network with many other successful Martial Arts business people.
 You will train with the best Martial Arts team on the Canadian West Coast!
"Don has been an amazing instructor and supporter to all of his students and I have learnt a lot from him over these few years." Joe Landingin
I used to be a corporate trainer for a large international company and I travelled across North America almost every week. Whenever I spend time somewhere I went to the best clubs in town and trained there to keep myself in shape. This allowed me to train with the best fighter in the world but it also allowed me to observe hundreds of Martial Arts businesses closely.
I trained in huge gyms with so-so instructions and I trained in small places with outstanding instructions. I saw clubs where students would be taught very well and others where lots of students got injured because the training atmosphere was too competitive and the techniques taught were too one-dimensional and unorganized.
I learned that it takes a great club atmosphere and a professionally designed curriculum to learn complex Martial Arts like Brazilian Jiu-Jitsu, Muay Thai Kickboxing and Mixed Martial Arts fast. It simply does not matter how many techniques the instructor knows or what an awesome fighter he is.
It takes well trained instructors that teach well designed classes knowing how to push you to your limits without getting you injured. I created West Coast Martial Arts to allow everyone who wants to to learn these Martial Arts to get in great shape quickly and to find a new lifestyle and our students love our clubs!
Here is what our West Coast student say about us :
"I just wanted to say thank you to you and your team. Today I am snowboarding at Hemlock Valley. This is something I used to do before I got old and out of shape. Today I am able to really enjoy myself and even show off a bit thanks to this last year of training at West Coast Martial Arts!"
Steve Scheirer, 44 Years old, Abbotsford
"I would have never imagine myself to drop over 60 pounds! I have never been in better shape and now have confidence in myself. Before joining West Coast Martial Arts I hated to work out, but that has all changed! I love the fact that the instructors at the gym make the classes feel fun, while I am having a hard work out!"
Johnson Nguyen, 16 Years old- Vancouver
" I think part of the reason why I left my previous gym was that I felt I wasn't improving whether it was in BJJ or Kickboxing. Here at West Coast Martial Arts I am happy because I get to learn more than I had expected since everyone is focused. I get lots of support from the instructors and they want me to get better. That's what I am looking for in a gym and that's why I am glad I joined West Coast Martial Arts."
Ella Bak, Vancouver
"I walked into West Coast Martial Arts through a Daily Deal offering 30 days of unlimited training. Upon my arrival, I was warmly greeted by a few senior members who were happy to answer my inquiries and guided me through my very first Brazilian-Jiu-Jitsu class. I was able to learn at my own pace, and everyone was helpful and supportive. It made returning much easier. Needless to say, I've passed the year mark as a member of the gym; while I have much to learn, the friendships and instructors make an environment that is both welcoming and encouraging."
Anders Lau, 24 Years old- Burnaby
Working With West Coast Martial Arts Will Get You The Martial Arts Life You Want!
"If you are on your own out there I highly recommend the West Coast team!" Scott Boudreau
Here is how it works:
 Enter Your Information below.
 Meet with me to find out what we can do for you.
 Sign up and get all certifications and training you need to run your own club.
 Get ongoing support from us in all matters relating to your club.
 Put in youring hard work and become super successful do what you love to do!.
Let me tell you about myself :
I used to work out in gyms and played team sports but eventually I got tired of doing the same exercises over and over and to chase after a ball. I started training in Martial Arts when I was nine years old and since I moved to Canada from Germany I was lucky to have the chance to train with the best fighters in the world, some of them are true legends . I travelled all over North America as part of my corporate job in the automotive industry learning how to teach systematically and even getting my college teaching diploma.
I founded West Coast Martial Arts ten years ago with the goal to open up realistic Martial Arts like Muay Thai Kickboxing and Brazilian Jiu-Jitsu to all Canadians because many gyms I trained at where tough and the mood was very serious and it is still like this to this day, like in old movie boxing gyms you don't go there to have fun but to learn how to fight.
I loved the Martial Arts but could not understand why so many students were so aggressive and why the coaches were so un-organized. I realized that the coaches are setting the tone in the gyms with their behaviours and the owners first priority was to create fighters not to create a safe training environment. This and the fact that they to this day allow criminals, drug, steroid users and other people that should not be taught how to fight into their club made me promise myself to do better if I ever open my own school.
So, when I founded West Coast Martial Arts I surrounded myself with positive, well adjusted people and I started organizing every detail of my business with the result that we are all having a great time training together ever since. Every new student can tell you what a supportive learning environment we have and every experienced student will tell you that training with West Coast is way more fun than training with any of the other teams!
Because of this we have become the #1 club on the West Coast. With us students learn faster and safer than in any other club because we create the right environment, I have well structured classes and the most supportive instructors you can imagine. They will motivate you, push you and make sure you reach your fitness goals. Our positive vibe will get rid of your daily stress and you will make new friends that share your new life style the day you start training with us!
A business partner and expert business adviser you can trust longterm. We never ask you to pay any association fee yourself. Our service is tied to our performance for your business. Only if you are signing up students we get paid- directly by the students who benefit directly too.
"I am grateful for Don's knowledge and advice. It's nice to have someone I can count on."
Rick Dubois
What else can we do for you?
The West Coast Brazilian Jiu-Jitsu Association is supporting Martial Arts clubs by connecting them with a professional Brazilian Jiu-Jitsu and Mixed Martial Arts team.This allows every associated club to provide professional and affordable Martial Arts services to a constantly growing student base. For the locations and contact information of all clubs please click here.
Of Course We have A Satisfaction
Guarantee For you!
If you find that we do not deliver 100% of what we promise you have 90 days to take all the knowledge and expertise we offer and just walk away. 90 days of training, 90 days of learning how to run your business porperly and 90 days of seeing with your own eyes how we can help. So, you have nothing to lose and everything to gain!
West Coast Brazilian Jiu-Jitsu Association Video and Premium Membership
Are you a member of one of our associated clubs and do you want access to one of the largest BJJ Technique libraries on the internet?
Join the West Coast BJJ Association membership website and get access to all the techniques taught in class and much more. Please CHECK HERE.
West Coast Brazilian Jiu-Jitsu Certification Program
Do you love Jiu-Jitsu and are you considering to teach what you know to others? Have you decided to open your own club but are not sure how to do this successfully? Do you want to become a certified BJJ Instructor profiting from our experience? We are now offering a comprehensive Certification program that allows experienced students to guide classes on their own either as employees of West Coast Martial Arts or as owners/employees of a West Coast BJJ Associate Club. As part of this course you will:
 Learn instructional skills to make you a successful teacher and leader.
 Learn how to set up your own business (if needed).
 Be supplied with all documents and materials (if needed).
 Receive certification as well as ongoing training/ mentoring.
Take the first step now and start changing your life today :

Best time to contact you?
ASAP 9am to noon 12pm to 5pm 5pm to 9pm Weekends anytime